Many leaders hesitate to write because they think they need to sound impressive. But writing in this context isn’t about performance; it’s a tool for discovery. When you put your experiences into words, you uncover beliefs you didn’t know you held and insights you couldn’t see while living through the moment. The Discovery Happens in […]
4: Writing Reveals What You Actually Believe Read More »
Author: Jamie Kern Lima Believe IT tells the story of Jamie Kern Lima, who started as a struggling TV news anchor battling self-doubt and rosacea, then built IT Cosmetics from her living room into a billion-dollar brand. Her memoir explores how believing in your gut—and your worth—can lead to transformation beyond imagination. Jamie wrote Believe
Believe IT: How to Go from Underestimated to Unstoppable Read More »
Author: Phil Knight Phil Knight began his career as a shy, aimless young man from Oregon with a love for running and a vague dream of doing something meaningful. He went on to build Nike, one of the most iconic companies in the world. Shoe Dog is a memoir about belief, risk, failure, and relentless
Shoe Dog: A Memoir by the Creator of Nike Read More »
Author: Daniel Lubetzky Daniel Lubetzky started out as a law student who cared deeply about bringing people from different backgrounds together. He went on to become the CEO of KIND Snacks, a multibillion-dollar company built on honesty and strong values. In this memoir, he shares lessons on leadership, staying true to one’s beliefs, and building
Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately Read More »
Stories About Mistakes and Growth Some of the most valuable stories in your memoir will come from the times you were wrong, not in dramatic or catastrophic ways, but in ordinary, human ways, when an assumption didn’t hold up or when you made a decision for the wrong reasons. These stories matter because they show
5: Why Mistakes Become the Best Teacher Read More »
A strong memoir isn’t just a timeline of achievements. What holds it together is a deeper thread—a consistent theme or idea that gives shape to your experiences. This is your through-line. It helps readers understand not just what happened, but how each moment of your leadership connects to the others. What are the underlying beliefs
6: Can You Find Your Through-Line? Read More »
The final section of this book features a small selection of CEO memoirs—chosen not for their fame or commercial success, but for the clarity of purpose behind their writing.In the process, they shaped stories that continue to resonate, not because they showcase success, but because they reflect real questions, defining choices, and lasting lessons. Across
7: What Do All CEO Memoirs Have in Common? Read More »
